Remodeler Solutions
Banding Together
Source: Remodeling Magazine
Remodeler forms groups of housing-related professionals to cross-market and generate leads.
Remodeler Geoff Martin of Cedar Mill Group, in Webster, N.H., is being proactive about finding new leads during the recession. "My idea was to take the best companies that we have a relationship with and aggressively cross-market," he says.
He formed a group with nine firms in Webster that offer services including excavation, painting, water treatment, lighting, insulation, roofing, plumbing, and glass. The group created the NH Contractors website.
Word of Mouth on Steroids
Source: Remodeling Magazine
Forget ABC. New mantra is ABL (for listening).
A priced-out prospect posts a miffed "review" on a ratings site, smacking a respected remodeler with a public black eye. An architect blogs that remodeling prices are way down, spurring a feeding frenzy of homeowners expecting deep discounts. An employee lists where he works on his obscenity-laced Facebook page, prompting homeowners doing due diligence on that remodeling company to write the remodeler off in a hurry.
Whether or not you've embraced social media platforms such as Twitter, Facebook, and blogs, it's becoming essential to actively listen to them. Online conversations are windows into unfiltered opinions, experts say - insights that can help you improve, as well as to engage and build trust on a personal level.
